Marketing Attribution Agency

Measure Customer Journeys with Multi-Touch Marketing Attribution

We design and build custom marketing attribution models and tracking systems — configuring multi-touch (MTA), first-click, last-click, position-based, and algorithmic attribution models to show your true return on ad spend (ROAS).

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Direct Desk: analytics@trustoryx.digital

100%

Deduplicated

90+ Days

Journey Mapping

10+

Pipelines Built

SQL-Based

Custom Control

Growth Obstacles

Problems This Solves

Different ad platforms claim credit for the same conversion, inflating your reported sales figures.

Your customer journey has multiple steps, but your analytics defaults to last-click, ignoring early awareness campaigns.

You struggle to connect offline conversions or CRM pipeline steps back to digital ad click parameters.

You waste ad budget because you cannot trace whether early click paths eventually result in conversions weeks later.

Methodology

Our Proven Process

User Identifier Stitching

We map anonymous tracking cookies to user-hashed emails upon login or registration.

Session Ingestion Tracking

We configure click-listeners capturing UTM parameters and network identifiers like GCLID or FBCLID.

BigQuery / Snowflake Setup

We design database schema tables storing user session touchpoints chronologically.

SQL Attribution Modeling

We write dbt SQL modeling scripts assigning fractional credits using linear or position-based formulas.

Attribution Dashboard Setup

We build interactive Looker Studio comparison dashboards comparing ROAS across models.

User Identifier Stitching

We map anonymous tracking cookies to user-hashed emails upon login or registration.

Session Ingestion Tracking

We configure click-listeners capturing UTM parameters and network identifiers like GCLID or FBCLID.

BigQuery / Snowflake Setup

We design database schema tables storing user session touchpoints chronologically.

SQL Attribution Modeling

We write dbt SQL modeling scripts assigning fractional credits using linear or position-based formulas.

Attribution Dashboard Setup

We build interactive Looker Studio comparison dashboards comparing ROAS across models.

Scope of Work

What's Included

Multi-touch attribution SQL scripts (dbt / BigQuery / Snowflake compatible formats)

Click tracking and session identifier collection scripts (JavaScript setup)

Unified customer journey schema database layout diagrams (SQL tables)

Looker Studio / Tableau marketing attribution comparison dashboard templates

CRM offline pipeline data synchronization scripts linking conversions to click IDs

Model evaluation sheets contrasting first-touch, last-touch, and positional credit weights

30-day post-launch optimization support and database modeling formula warranty

Growth Targets

Expected Results

Deduplicated conversion reports across all digital channels and campaigns

Accurate analysis of customer buyer journeys tracking up to 90+ days

Clear tracking separating high-funnel discovery campaigns from last-click conversions

Automated syncing of backend sales conversions to ad network APIs

Interactive side-by-side dashboard comparisons of different modeling methodologies

Tech Stack

Technologies We Master

dbt

Google BigQuery

Snowflake

Looker Studio

GA4

Salesforce

Hubspot

JavaScript

Exhaustive Solutions

Comprehensive Capabilities

We don't just scratch the surface. Here is a detailed breakdown of everything we can engineer, optimize, and execute for your business.

Click Parameter Capture

Writing scripts to record network click parameters (GCLID, FBCLID, TTCLID) on lander pages.

Touchpoint Database Schemas

Structuring relational databases mapping user session timestamps and traffic source arrays.

Fractional Credit Modeling

Developing SQL queries to process position-based, linear, and time-decay attribution math.

Offline CRM Synchronization

Routing Hubspot or Salesforce deal stage dates back to initial ad click identifiers.

Looker Studio Dashboards

Building reports comparing cost, acquisition metrics, and ROAS across models.

Cross-Device User Stitching

Stitching anonymous session cookie histories with user account hashes upon registration.

Specialized Focus

Specialized Services

Explore our specialized engineering teams and tailored solutions for this domain.

Analytics & Reporting

Complete marketing analytics services.

GA4 Setup

Google Analytics 4 configuration services.

Custom Dashboards

Custom Looker Studio dashboard configurations.

Server-Side Tagging

Server-side GTM and conversions tracking.

Transparent Pricing

Investment Plans

Transparent pricing with no hidden fees. Every plan includes dedicated support and monthly reporting.

Basic Attribution Setup

$3,000USD · USD fallback/starting

UTM mapping guidelines, session cookie triggers, GA4 standard data config, and Looker Studio reports.

UTM parameter tag audit & plan

Browser session cookies configuration

GA4 standard tracking configuration

Looker Studio basic report setup

Traffic channel grouping alignment

14-day post-launch support

Basic tracking user guides

Full dashboard layout rights

Build Basic Attribution

Multi-Touch Warehouse Pipeline

$6,500USD · USD fallback/starting

User stitching script, BigQuery database schema setup, SQL fractional credit models, and Looker Studio dashboard.

User email cross-device stitching

Google BigQuery table schema setup

Raw event ingestion integrations

SQL fractional attribution (Linear/Decay)

Advanced Looker Studio comparison charts

30-day post-launch support

dbt SQL source code handover

Data pipeline testing logs

Build Warehouse Pipeline

Custom Algorithmic Attribution

$12,000USD · USD fallback+/project

Machine learning data attribution, custom API integrations syncing Salesforce/Hubspot back to ad clicks.

Algorithmic data-driven model training

Salesforce / Hubspot data integrations

Offline conversion sync script setups

Multi-platform GCLID/FBCLID database links

Custom API integration scripts

Priority SLA support contracts

60-day post-launch support

24/7 Slack communication channel

Discuss Custom Attribution

All plans are month-to-month with no long-term contracts. Custom enterprise plans available.Contact us for a tailored proposal.

Why Trustoryx

Why Choose Us

No Long-Term Contracts

Month-to-month engagements. We earn your business every single month.

Dedicated Team

A named strategist, not a rotating cast of juniors. Consistent point of contact.

Revenue-Focused

We report on revenue impact, not vanity metrics. Every dollar is attributed.

Rapid Execution

Strategy in week 1. Execution by week 2. Results tracked from day one.

Support

Frequently Asked Questions

Marketing attribution is the method of measuring which digital touchpoints, ads, or campaigns influence user conversions. Models dictate how credit for a purchase is divided among these touchpoints.

Last-click gives 100% of the conversion credit to the final ad clicked, ignoring all previous interactions. This underrepresents early-funnel awareness campaigns like video ads or blog reviews.

We ingest raw click events from all ad networks into a central data warehouse (like BigQuery) and execute SQL scripts assigning fractional credit, matching totals to actual payment records.

Common models include Linear (equal split), Time-Decay (more weight to clicks closer to checkout), and Position-Based (40% to first, 40% to last, and 20% split among middle clicks).

Ready to Get Started?

Start with a free audit. We'll analyze your current performance and show you exactly where the growth opportunities are.

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Or email our dedicated desk: analytics@trustoryx.digital